UAE-based ekar bolsters Asian presence with Malaysia expansion

UAE-based ekar bolsters Asian presence with Malaysia expansion

Middle East’s first and largest car-sharing network ekar, is extending its presence in Asia with the Malaysian expansion plan of its car subscription service by starting in Kuala Lumpur.

Ekar’s proprietary car subscription service will be the first offering available, starting in Kuala Lumpur and followed by a roll-out strategy across Malaysia towards the end of 2022.

According to the official statement, customers can subscribe to cars via ekar’s ‘Self-drive Super App’ by having the flexibility of weekly or monthly (for up to twelve months) options with no down payments or long-term commitments.

Mr. Stas Betin, Chief Commercial Officer remarked that “The product-market fit for tech-enabled and cost-effective personal mobility is irrefutable. The Malaysian Finance Minister has stated that largely due to car ownership, 40 percent of millennials spent more than they earned, and 47 percent of Malaysian youths had high credit card debt.

“That, together with the smartphone penetration and internet usage, makes using ekar’s car subscription service a no-brainer,” Mr. Betin added.

Meanwhile, Mr. Vilhelm Hedberg Founder of ekart remarked that “Built modularly, ekar’s Mobility OS can easily expand the number of our product verticals available in each market, making localization efficient. That, together with our global support infrastructure, ensures seamless integration with