UAE-Based RadYes Can Help Transform Your Social Media Content Into A Sales Transaction – Entrepreneur

UAE-Based RadYes Can Help Transform Your Social Media Content Into A Sales Transaction – Entrepreneur

With the global coronavirus pandemic compelling people to stay in their homes, this has led to an amplification of the melancholia around restaurant-made dishes, especially on social media platforms like Instagram. This, in turn, has resulted in social media playing a significant role in guiding consumer purchases- according to Instagram's research in 2019, 130 million accounts tap on shopping posts to learn more about products every month. As such, it's only apt that brands jump to social media to become an inherent part of consumers' daily screen time, while also making the purchase journey as seamless and efficient as possible.And this is where RadYes comes in- launched in January 2020, this Middle East social commerce platform wants to equip restaurants with tools to sell their dishes through their website and social media, including WhatsApp. Designed as a simple solution for restaurants to grow in the competitive market space without onerous commissions, RadYes is a fully integrated tool with multiple third-party partnerships for delivery, SMS, and payment gateways.Leading the enterprise is CEO Mani Prakash, who started his career as a