UAE brand The Giving Movement raises $15m in Series A round

UAE brand The Giving Movement raises $15m in Series A round

The Giving Movement, a UAE-based sustainable fashion direct-to-consumer e-commerce player in the GCC, has announced the closing of its $15m Series A funding round to further boost its growth. The round was led by Knuru Capital with participation from other investors across the EMEA and Asian region. The company was founded in the UAE in early 2020 by Dominic Nowell-Barnes, with angel investment from UAE-based entrepreneurs Lucy and Gaurav Sinha. The company has seen significant growth over the past two years, complemented by accelerated demand in the athleisure and lounge wear segments after the onset of the pandemic. The company’s USP is the combination of a “give-back” brand ethos, an authentic sustainable supply-chain and a 100 per cent UAE manufacturing focus, which has seen it capture a growing share in the GCC apparel sector. Dominic Nowell-Barnes, founder and chairman at The Giving Movement said, “We are proud to be partnering with such value-add investors and to have built a brand in over two years on such an authentic consumer promise. Even more so, to have done this from our home in the UAE. As we expand into new categories and into new markets, quality capital will allow us to remain