UAE consumers ‘open to use of AI tools in video calls’

UAE consumers ‘open to use of AI tools in video calls’

Thirty-nine per cent of the participants said they would like AI tools on how to develop deeper connections with participants(39%) and multitask more surreptitiously (36%), said Uniphore, a leader in conversational service automation (CSA), revealing UAE consumer perspectives on the challenges and opportunities for video conversations. Since the start of the Covid-19 pandemic, the world has seen increased adoption of video calls in nearly every area of life. The survey identified a disconnect between the benefits of video conversations and the unintended challenges it creates. When considering the rise of video calls throughout the past 18+ months, local consumers revealed a mix of both frustration and appreciation for what video conversations have to offer. Respondents noted some clear benefits of having conversations on video including better engagement rates. When using video, a majority (74%) of respondents indicated they felt the participants ranged from somewhat, very or extremely engaged with them. Further, 45% of participants said video calls provide them with a more meaningful connection with others. This is especially important for conversations that require empathy or trust – for example, connecting with family, telemedicine appointments, and engaging with banking institutions or financial advisors. More than half (56%) of UAE consumers