UAE: How brands are reinventing themselves in the pandemic

UAE: How brands are reinventing themselves in the pandemic

Businesses across the board are realising that digitisation isn’t optional anymore. It is no longer an ‘if’ but really a matter of when, how fast and how big. Some traditional businesses need help with the adaptation to the current mindset and aggressive online pace. This is where we step in and help with the transition. E-commerce is here to stay. While UAE malls have always had the edge with the concept of ‘shoppertainment’, the pandemic has driven home the convenience of shopping in your pyjamas. 1115inc regularly runs micro-surveys on behalf of our clients, speaking to their customers. Across various segments and verticals, we have seen that price followed by free delivery are the biggest drivers in terms of decision making. Another positive trend we have noticed is that we are moving away from the cash on delivery (COD) mentality: in one survey, nearly 72 per cent of respondents said they preferred to pay online rather than use COD! This is also validated by what we see happening in terms of everyday transactions in the stores we monitor under our portfolio. The key to pivot always begins with the client’s leadership. As consultants, we are able to offer solutions and