UAE residents plan to shop more online during Ramadan

UAE residents plan to shop more online during Ramadan

Around 64 per cent of shoppers across the UAE said that they get excited about trying new brands and products from abroad

The change in everyday habits during Ramadan leaves shoppers more open than usual to discovering new brands and products - Supplied

Published: Fri 8 Apr 2022, 5:19 PM

Retail sales are all set to pick up during the Holy Month of Ramadan, as resident across the UAE increasingly turn to online channels to stock up on essentials as well as gifts for their family and friends ahead of the Eid break.

Experts have identified several retail trends that will accelerate during the period leading up to the holiday such as shopping online for groceries, trying out new brands, and shopping for gift items.

Richard Nicoll, chief strategy and capability officer at Liquid Retail, noted that with 60 per cent of online shoppers planning to increase their spending across all sectors this Ramadan, it is essential for retailers to understand that consumers don’t just spend more during Ramadan; they spend differently.

“The holy month brings with it flexible working hours and the chance to get together with friends and family, leaving consumers with increased time and the need to shop,” he said. “This season is