UAE retail giant launches first hybrid digital food hall in Dubai, more to follow – ArabianBusiness

UAE retail giant launches first hybrid digital food hall in Dubai, more to follow – ArabianBusiness

UAE-based retail giant Majid Al Futtaim has launched its first hybrid digital food hall concept at Dubai’s City Centre Me’aisem, with more locations planned later this year.

Combining digital and physical dining experiences, Halla Food allows guests to order from multiple virtual restaurants with a single online transaction.

Majid Al Futtaim said the opening is part of its digital transformation as it seeks to meet the expectations of today’s digital-savvy consumers.