UAE’s GMG ventures into F&B retail with acquisition of Géant from Urban Food

UAE’s GMG ventures into F&B retail with acquisition of Géant from Urban Food

UAE-based leading family-owned holding company Gulf Marketing Group (GMG) has ventured into the food retail category with the acquisition of Géant, a chain of supermarkets and hypermarkets that operates in the UAE.

The acquisition gives GMG exclusive rights to expand Géant operations into the Middle East. Géant is a part of Groupe Casino, a French retailing giant with a turnover of more than $38 billion.

GMG is acquiring Géant’s current UAE retail footprint from Urban Foods by Dubai Holding. This will include a total of 18 hypermarket and supermarket locations across the UAE, with the new openings featuring some of Groupe Casino’s other brands such as Franprix and Monoprix, to which GMG will also have exclusive rights to expand.

In 2021, GMG redesigned its business into four verticals, such as GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. The latest acquisition falls under the GMG Consumer Goods vertical. Meanwhile, GMG continues to grow its original food brands Farm Fresh and Klassic, as well as being a distributor for popular food brands such as McCain, Mama Sita’s, and Shan.

Mohammed A Baker

Deputy Chairman & CEO

GMG “This acquisition is a milestone in our history as we venture into the food retail category. In doing