We turned this period of adversity into opportunity’

We turned this period of adversity into opportunity’

In the old times, before the pandemic and the explosion of e-commerce, if you wanted to buy a TV, Hi-Fi (younger readers may want to Google this) or mobile phone in the UAE, you'd have had to visit one of the large brick-and-mortar stores around the country. One of the well established of these electronics groups is Eros, which brought brands such as Hitachi, Samsung, TCL and Midea to the Emirates' shores. With 53 years of distribution experience, 450, 000 square feet across five warehouses, a fleet of over 150 vehicles, four service centres and more than 15 retail stores, Eros has been around since before the establishment of the federation - and a pandemic hasn't stopped it from bringing seven more brands to the region. "The pandemic period brought its own challenges but at Eros we turned this period of adversity to one of opportunity," says Deepak Babani, Vice Chairman of Eros Group. "As we added very strong and big global brands to our portfolio, we also planned for the opening of two new stores - Al Zahia and Dalma Mall - and one shop-in-shop at AFCOP. "At a time when most companies were struggling to cope with the