2022, The Year That Was: Faiza Bouguessa, Founder And Creative Director, Bouguessa – Entrepreneur

2022, The Year That Was: Faiza Bouguessa, Founder And Creative Director, Bouguessa – Entrepreneur

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Built on "an ethos of minimalist sophistication and feminine elegance," Bouguessa, the Dubai-born contemporary ready-to-wear label founded by Faiza Bouguessa, has seen its fashion flag fly high over the nearly ten years it has been in business. Women around the world have found favor with the brand's signature silhouettes- it is perhaps worth mentioning here that Beyoncé Knowles-Carter is just one of the many celebrities who have been known to adorn Bouguessa's garments so far.

Bouguessa

In 2022, the brand debuted a new product line with the launch of Ounassa, a versatile handbag made out of soft calf leather for which the development, Bouguessa reveals, took about two whole years. "Both 2021 and 2022 were very challenging, and the number one highlight was changing the company strategy to keep up with multiple global crises," Bouguessa reveals. "We had to redesign our marketing strategy, our online strategy, our company structure, and so on. This had demanded from us to become more creative in the way we deal with our partners. On the positive side, it has allowed us to become more structured, and created new opportunities for us, such as developing new products