22Ahead relaunches men’s fashion label

22Ahead relaunches men’s fashion label

Dubai, UAE - 22Ahead, a men’s fashion brand based in the UAE, today announces the relaunch of its men's fashion label with a renewed commitment to producing 100% sustainable and eco-friendly products. With a strong emphasis on environmental responsibility, the brand is setting new standards for ethical fashion practices and inspiring consumers to make conscious choices.

Saad Tariq, Founder and CEO at 22Ahead said: “Originally established in October 2022 as a high-end online fashion brand, we have undergone a remarkable transformation in response to market trends and the urgent need for positive change in our society and the environment. Embracing the vision set by the UAE's leaders for 2023, as the year of sustainability, we have embraced a complete shift towards sustainable practices and are incredibly proud of our new approach to market.”

At the heart of 22Ahead's ethos is the use of 100% organic fabrics. Every garment in their collection is crafted from high-quality organic materials, ensuring both style and sustainability. These fabrics carry important certifications such as the Global Organic Textile Standard (GOTS), OEKO-TEX, and the Global Recycled Standard (GRS).

But sustainability doesn't stop at the fabrics. 22Ahead takes a holistic approach by utilising 100% recycled and recyclable packaging materials. By