36 of UAE’s greatest brands to be honored at Superbrands Gala Event

36 of UAE’s greatest brands to be honored at Superbrands Gala Event

The world’s largest independent branding arbiter Superbrands is all set to host a gala event to highlight and honor the most renowned and well-known brands.

The 18th annual tribute ceremony, which many in the business world refer to as the “Oscars of Branding,” will honor 36 of the UAE’s greatest brands this time.

The ceremony will also serve as the official launch of the 18th edition of the prestigious Superbrands UAE Book, which will include a two-page profile on each of the 2022 Superbrands.

In today’s fiercely competitive and digitally connected world, brands must forge an emotional bond with consumers in order to secure mindshare, win their trust, and eventually win their business on an ongoing basis. Branding is a strong weapon in this context.

Mike English

Director

SuperBrands “Branding is a complex concept that encompasses several elements and it is invaluable because it is what makes a memorable impression on customers and allows them to paint a picture in their minds on what to expect from your company. For this reason, many global corporate heads and prominent business people have frequently emphasized the importance of a strong brand. Former Coca-Cola Company CEO Muhtar Kent said it best when he said “A brand is a promise.