6thStreet collaborates with Nanovo, opens region’s first phygital store

6thStreet collaborates with Nanovo, opens region’s first phygital store

Retail is on the brink of a new era defined by technological advancements and in-store technologies. In a matter of few years, artificial intelligence will transform both back-end operations and day-to-day customer shopping experience. Keeping this in mind, Apparel Group’s online fashion retailer 6thStreet has opened its first phygital retail space in the region at Dubai Hills mall. Phygital means combining both physical and the digital aspects of shopping experience in one store. Hitting the ground running is Nanovo, a Polish technology company specialised in creating digitised retail and service spaces. The company has set its foot in the region by collaborating with 6thStreet to launch their first brick and mortar store. The result is a cutting-edge, digitally driven phygital space where 6thStreet.com customers can experience both online and offline shopping preferences. Nanovo was involved at every step of the store from consultation and programming to the implementation. The digital experiences and tools were seamlessly integrated into the new store using their signio software and platform. Customers at the 6thStreet store can select from more than 40,000 products at the self-service terminals, try them out in an automated and interactive fitting room and complete their final transaction in the most