6thStreet.com opens first phygital store in Dubai

6thStreet.com opens first phygital store in Dubai

Redefining retail in the region, the store blends a physical format with digital shopping conveniences to deliver an immersive customer experience

Published: Tue 20 Sep 2022, 12:12 PM

The GCC’s leading fashion e-commerce destination, 6thStreet.com recently opened the GCC region’s first-ever phygital store dedicated to fashion; an innovative tech-led space where online shopping converges with a physical store. Located in Dubai Hills Mall, the 6thStreet.com store is the future of retail, offering customers an integrated omnichannel experience with the benefits of both online and in-store shopping. It is owned by Apparel Group, the Dubai-headquartered global fashion and lifestyle retail conglomerate.

Speaking at the launch of the store, Omar bin Sultan Al Olama, UAE Minister of State for Artificial Intelligence, digital economy and teleworking applications, said: “6thStreet.com’s first physical store is a testament to the UAE’s leadership in future technologies and a reflection of the country’s status as a global shopping and tourism hub. Packed with pathbreaking artificial intelligence applications, it’s part of a new generation of smart retail brands boosting traditional industries and simultaneously strengthening the nation’s digital economy.”

Dharmin Ved, founder and CEO, 6thStreet.com, said: “After a year-long learning journey, our smarter retail concept is ready to welcome shoppers. We have invested in