85% UAE consumers want to know how eCommerce site will protect personal data before paying online

  • Date: 08-Aug-2022
  • Source: Zawya
  • Sector:Retail
  • Country:UAE
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85% UAE consumers want to know how eCommerce site will protect personal data before paying online

About three quarters stated that they would like to know how security technology works to be able to trust digital payment methods

Survey corresponds with launch of Stay Secure consumer education campaign by Dubai Police, DET and Visa

Dubai, United Arab Emirates: Eighty-four percent (84%) of consumers said security of payment facility offered on a merchant website was the top reason they would choose to pay online with their cards rather than Cash on Delivery (COD), according to the 2022 Stay Secure survey conducted jointly by the Department of Economy and Tourism (DET) in Dubai and Visa. Guarantees their payment data would be protected (maintaining privacy) was second (64% of consumers) while price of goods or services was the least important consideration (17%) for choosing payment option.

The same trend was also observed in-store, wherein consumers ranked security of merchant’s payment facility (65%) as the topmost factor when considering digital payment options to pay for goods and services, followed by guarantees and return policies (49%) and safety and hygiene (45%). Three out of four consumers surveyed have made a digital payment in the last month, and nearly half of respondents are using more digital payments in stores - especially contactless - and online