A game of small acts that gives back: McDonald’s UAE announces its annual Ramadan programme to raise funds for Emirates Red Crescent

A game of small acts that gives back: McDonald’s UAE announces its annual Ramadan programme to raise funds for Emirates Red Crescent

This Ramadan, McDonald's UAE is bringing the spirit of the holy month to life across its annual Ramadan programme with Emirates Red Crescent by launching 'The Cards for Good' - a deck of playing cards designed to bring families and friends closer.

Published: Wed 29 Mar 2023, 12:26 PM

For Dh5, you can purchase the playing cards in McDonald's UAE restaurants or via delivery and one hundred per cent of the funds from the sale of the cards will be donated to Emirates Red Crescent's Ramadan programmes.

The inspiration for The Cards for Good comes from McDonald's 'Live the Child Within' campaign, which encourages adults to draw inspiration from children and connect with their inner child during Ramadan. The campaign focuses on children's innate kindness, actions, and experiences, inspiring adults to perform light-hearted acts of kindness that promote the giving spirit of the holy month.

McDonald's UAE has been an established partner of Emirates Red Crescent for over five years now, collectively raising more than Dh1.5 million. In 2022 alone, the quick service restaurant raised more than Dh310,000 through the sale of books for Al Ghadeer UAE Crafts, an initiative by Emirates Red Crescent.

Commenting on the programme, Walid Fakih, CEO at McDonald's UAE, said: