Al Khayyat Investments expands foray in mobile commerce with BinSina Pharmacy Arabic app

Al Khayyat Investments expands foray in mobile commerce with BinSina Pharmacy Arabic app

- Al Khayyat Investments appoints a new leadership team for its flagship brand, BinSina Pharmacy, to accelerate its MENA expansion plans

Dubai, UAE: Al Khayyat Investments (AKI), one of the UAE’s prominent family-owned conglomerates, is setting the stage for accelerated growth of its pharmacy business in the MENA region, investing in both digital infrastructure and human capital.

AKI’s popular BinSina Pharmacy brand has unveiled an upgraded mobile app that offers Arabic-speaking customers a flawless browsing, order, and delivery tracking experience from anywhere. The app already offers 6,000 individual items to consumers and will scale to 10,000 over the next six months. The pharmacy app is being made accessible in both English and Arabic in the UAE, with plans to roll out the app to additional markets soon, following BinSina’s expansion to Oman.

The move comes as analytics firm AppsFlyer notes that UAE businesses are doubling down on mobile apps in a bid to increase customer engagement and spending, with mobile app downloads in the UAE growing by 23% annually in the first half of 2022.

Seeing potential in both e-commerce and brick and mortar retail, AKI has also brought together a new leadership team to deliver on its expansion ambitions. At the helm is