Americana Restaurants enters franchise agreement with Peet’s Coffee

Americana Restaurants enters franchise agreement with Peet’s Coffee

- Exclusive Master Franchise Agreement marks Americana Restaurants’ entry into coffee bar operations in the GCC, building on its portfolio of much-loved brands

- Americana Restaurants’ will launch Peet’s in the UAE in Q4 2022, followed by further expansion in the GCC

Dubai, UAE: Americana Restaurants, the leading F&B platform and one of the largest multi-brand restaurant operators in the Middle East & North Africa (“MENA”) region, has announced an exclusive master franchise agreement (the “Master Franchise Agreement”) with Peet’s Coffee (“Peet’s”), the U.S. subsidiary of JDE Peet’s (EURONEXT: JDEP), the world’s leading pure-play coffee and tea company by revenue.

The agreement will see Americana Restaurants launch the Peet’s brand in its Gulf Cooperation Council (“GCC”) markets, providing a powerful new opportunity for both partners to tap into the region’s booming coffee market. The collaboration is built to cater to rising demand for premium coffee experiences across Americana Restaurants’ regional markets.

Peet’s is one of the leading coffee brands in the U.S., responsible for introducing premium coffee to North America in 1966, with more than 370 coffee bar locations across the U.S. and China. Peet’s dedication to crafting the perfect cup of coffee is steeped in every step of their process, from partnering with