Americana Restaurants launches the original craft coffee, Peet’s Coffee, at Dubai Mall

Americana Restaurants launches the original craft coffee, Peet’s Coffee, at Dubai Mall

Dubai, UAE: Americana Restaurants, the leading F&B platform and one of the largest multi-brand restaurant operators in the Middle East & North Africa region, has announced the opening of the first location in the Middle East for coffee pioneer Peet’s Coffee in the Fashion Avenue in Dubai Mall.

The opening comes on the heels of an exclusive master franchise agreement between Americana Restaurants and Peet’s Coffee, part of JDE Peet’s, the world’s leading pure-play coffee and tea company by revenue. The collaboration will leverage Americana Restaurants’ deep understanding of the MENA consumer ecosystem, along with Peet’s coffee expertise, to provide customers with superior experiences.

[MO1] From its birthplace in California, Peet’s revolutionized the U.S. coffee industry, pioneering the specialty coffee movement in 1966. Since then, Peet’s has become known for its bold rich flavor and commitment to quality. Peet’s chooses the highest quality beans from around the world; then it expertly roasts them in California to exacting standards. All Peet’s coffee is verified as 100% sustainably sourced, per Enveritas standards, ensuring the coffee is grown in a way that honors farmers, respects the environment, and recognizes the role of communities. Peet’s now operates 370 coffee bars across the U.S. and China where