Apparel Group announces joint venture with Steve Madden to expand its global presence

Apparel Group announces joint venture with Steve Madden to expand its global presence

Dubai, United Arab Emirates

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Apparel Group aims to significantly expand Steve Madden’s footprint in the GCC, Africa, Egypt, Türkiye, CIS countries and South Asia.

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Over the next five years, Apparel Group aims to open 50 Steve Madden stores and launch an online platform (stevemadden.me) aiming at providing its customers with a true omni-channel experience.

Apparel Group, a leading global fashion conglomerate is proud to announce a joint venture with America’s No.1 Contemporary Fashion footwear brand, Steve Madden. As a result of the joint venture agreement, Apparel Group aims to significantly expand Steve Madden’s footprint in the GCC, Africa, Egypt, Türkiye and CIS countries. Known for leading fashion brands throughout the GCC and globally, Apparel Group is the partner of choice for some of the world's most desirable fashion brands and currently boasts more than 2010 stores throughout 14 countries, with over 78 brands.

Apparel Group and Steve Madden are committed to fostering a strong cultural identity for the joint venture, building on Apparel Group’s long-standing history of brands and its innovative quantitative approaches that have been core to their success. This new joint venture aims to expand these strengths and bring in new and unique perspectives, expertise, and insights to better serve its customers.

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