BFL Group launches first-ever ‘Beauty For Less’ store at BFL Shopping Centre

BFL Group launches first-ever ‘Beauty For Less’ store at BFL Shopping Centre

BFL Group, one of the leading off-price and multi-brand retailers of the region, has launched its first Beauty For Less store at the BFL Shopping Centre in Motor City, Dubai. The store, which is located on the ground floor of the shopping centre offers products from an array of premium brands, along with a wide selection of beauty services. The new store exemplifies the group's vision to provide customers with a diverse range of offerings via innovative concepts.

As a brand known for its retail experiences, the new concept has been very well received by new and existing customers of the BFL Group. The launch is aligned with the group's aspirations to foster innovation and introduce appealing concepts, in a rapidly evolving retail market. According to industry reports, the Beauty and Personal Care industry has been experiencing tremendous growth in recent years, due to an incline in demand across the region. The impact of social media, rise in new consumers, and an increase in e-commerce activities are some of the main factors influencing consumers' purchasing behaviour. The global beauty and personal care sector are expected to generate revenue amounting to USD 1.14 billion in 2023, with the personal care segment having