BPG strengthens integrated offering with senior leadership appointments

BPG strengthens integrated offering with senior leadership appointments

- Ramy El Sakka joins BPG as SVP/Chief Creative Officer

- “BPG is an Integrated by Design agency where creative, communications, media, data, content and CX converge under one roof”

Dubai, UAE: Award-winning, ‘integrated by design’ agency in the MENA region – BPG (part of the WPP Network) has announced senior-level appointments to drive the agency’s renewed focus on customer experience, in addition to hires across PR, media, UX, content and creative.

Research by Gartner has revealed that experience-led businesses have 1.6x higher brand awareness and 1.7x higher customer retention. BPG is working at the inflection point of data, customer, creative, communications and brand to deliver real outcomes for customers, with value and growth for clients. Strong customer experiences can generate positive business impact in 2022 and beyond.

Darius LaBelle joins BPG as EVP/Chief Client Officer to lead the agency’s CX, digital, creative, and strategy products. Darius has two decades of experience in strategy, brand, business growth and CX across consumer, healthcare and B2B brands in Asia, the Middle East, the US and Australia. He has worked with agencies such as BBDO, Ogilvy, Havas and Sapient and for brands like Emirates, Aldar, AbbVie, Sanofi, 3M, ANZ. Before joining BPG as Chief Client Officer Darius