Brand View: Disrupting the last mile delivery with communications APIs in retail and logistics

Brand View: Disrupting the last mile delivery with communications APIs in retail and logistics

The growth of digital transformation throughout industries across the world has been astounding. But nowhere has the digital transition been more pronounced than within companies in the logistics and transportation industry.

Savvy organizations are recognising the game-changing benefits that come with digital transformation, such as:

heightened efficiency and consumer experiences

broader awareness and reach of products and services

higher productivity

innovative business models

Purchasing Power Shifts to E-Commerce

A seamless last-mile experience becomes crucial to satisfying consumers' needs, as more and more purchasing power shifts to e-commerce. The resulting surge of shipments has made digital transformation and last-mile innovation imperative to streamline logistics and transportation processes.

To realise the benefits of digital transformation, companies must adopt new practices and deploy innovative technologies to support them.

The online buying journey rarely follows a straight line—with Vonage's flexible communications APIs, it's