Bridgestone launches new global tagline toward a sustainable solutions company – ZAWYA

Bridgestone launches new global tagline toward a sustainable solutions company – ZAWYA

Bridgestone launches new global tagline toward a sustainable solutions company | ZAWYA MENA Edition HomeArticleBridgestone launches new global tagline toward a sustainable solutions company Bridgestone reveals new global tagline - "Solutions for your journey" - at virtual press conference in Tokyo.    Bridgestone Corporation unveiled its new global brand tagline during a virtual press conference livestreamed recently from the company's Tokyo-based conference and training facility. The new "Solutions for your journey" tagline supports the company's Mid-Long-Term Business Strategy Framework, which was also introduced at the press conference today by Bridgestone Global CEO and Representative Executive Officer Shu Ishibashi.The new tagline and refreshed Bridgestone brand identity are part of the company's ongoing transformation and the evolution of its offering beyond tires and diversified products to include advanced mobility and solutions. Bridgestone has outlined a vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050, contributing to society's advancement with care, confidence and creativity."The introduction of the Bridgestone 'Solutions for your journey' tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said Shu Ishibashi, "We consider this moment to be