Careem launches new visual brand identity

Careem launches new visual brand identity

Careem has revealed a new brand identity as the Middle East region’s leading ‘everything app’ with over 12 services currently available in Dubai. The company’s brand architecture is growing as its service portfolio has expanded as well. Each of Careem’s services – Careem Pay, Careem Food, Careem Quik, and Careem Plus – has become an individual sub-brand within Careem’s overarching brand house. The new brand refresh includes new colour palettes and graphic elements to reflect each sub-brand, with an updated visual system that can be unlocked to empower each to succeed in its own competitive landscape. The ‘C’ wink and bold green remain central to Careem’s new brand identity, with the notable logo only slightly tweaked. “This has been in the works for some time now and we’re excited to visually showcase Careem’s evolution into an everything app,” said Tom Sword, Careem’s global head of Brand. “We’ve all seen Careem grow from a ride-hailing app in the UAE to a platform offering multiple services in several parts of the region, and our brand identity has matured in parallel. We’re incredibly proud of how far the Careem brand has come over the past 11 years, and are thrilled to give our