CEO MENA: “Our success as a brand lies in the trust and goodwill of our customers, says Elite Group MD”

CEO MENA: “Our success as a brand lies in the trust and goodwill of our customers, says Elite Group MD”

The core business for the Elite Group of Companies is aluminium extrusion. We have approximately 14 operations here in the UAE, across the emirates of Dubai, Sharjah and Ras Al Khaimah. This includes brands such as Elite Extrusion, National Aluminium Extrusion, Classic Extrusion, Alumill Tech Gulf, Thermoset Middle East, Global Pioneer Aluminium Industries, Jordan Aluminium Extrusion, United Powder Coating, and Global Dies. We source the raw materials from Emirates Global Aluminium (EGA), in Dubai, extruded the aluminum through the dies at our production facility and supply the final product to clients who are into non-architectural and architectural applications. Similarly, we source the raw material from EGA and produce aluminum coils and sheets after the melting and casting process is carried out at our in-house facilities. Our first factory, established in Sharjah in 2005, has a monthly production capacity of 1,200 tons. In all, we manufacture close to 6,500 tons of rolled and extrusion products per month across our facilities in Sharjah, Dubai and Ras Al Khaimah. The Elite Group has an annual revenue of close to Dh900 million, and contributes up to 30 per cent of the total requirements in aluminium for the UAE. The rest is exported to our