Choithrams’ journey towards becoming a brand of choice

Choithrams’ journey towards becoming a brand of choice

Since the launch of its first store in the UAE in 1974, and with its 50th anniversary in the region soon approaching, leading retail and distribution chain Choithrams continues to make significant strides towards its vision of success. Over the years, the company has grown its brand portfolio, strengthened its channels, and embraced sustainability and technology in all its operations. With the seamless integration of its retail, distribution and manufacturing capabilities, the company has steadily increased its GCC footprint across Bahrain, Qatar, and Oman, and continues to roll out aggressive growth plans for 2023. Regionally, Choithrams spans over 1 million square feet of retail space, an unparalleled distribution network that services 90 per cent of the food outlets across all trade channels within its countries and produces over 500 quality products ensuring the highest health and food safety standards. A go-to destination for a variety of customer-favourite brands available in several conveniently located supermarkets and express stores, Choithrams has become a household name in grocery retail, trusted by millions of families in the region. Recently acquired brands like Supervalu and Woolworths in the UAE continue to deliver on the company’s commitment to serve its local communities with the highest quality