Choithrams To Grow Customer Donations By 50 Times During Its “Double Blessings” Ramadan Campaign

Choithrams To Grow Customer Donations By 50 Times During Its “Double Blessings” Ramadan Campaign

Choithrams, the popular community supermarket brand, has pledged to boost customer donations by 50 times during its annual “Double Blessings” Ramadan campaign, as part of its 50th anniversary celebrations. The campaign, which runs from 1 March to 10 April, will benefit two organizations under Mohammed… Read More

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Choithrams, the popular community supermarket brand, has pledged to boost customer donations by 50 times during its annual “Double Blessings” Ramadan campaign, as part of its 50th anniversary celebrations.

The campaign, which runs from 1 March to 10 April, will benefit two organizations under Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI): UAE Food Bank, the country’s first food bank, and Dubai Cares, a civil society organisation formally associated with the United Nations Department of Global Communications.

Throughout the campaign, donors will be able to purchase ready-to eat meals for AED 10 at Choithrams retail and online stores as well as on popular delivery apps. While the meal boxes will be donated to UAE Food Bank, and eventually reach more than 10,000 recipients, Choithrams will top up the donation value by