City Walk bolsters athleisure offering with the opening of lululemon and adidas in 2023

City Walk bolsters athleisure offering with the opening of lululemon and adidas in 2023

- Destination to focus on streetwear category and spaces for active consumers with five health and fitness studios opening in Q3 2023

Dubai, UAE – City Walk, the design-inspired lifestyle destination by Merex Investment, is diversifying its lifestyle offerings for the next generation of active and dynamic shoppers with the arrival of athleisure brands lululemon and adidas in Q3 this year.

The new tenant mix at City Walk represents the shift in preferences and desires of young visitors who are looking for holistic brands that resonate with their personality, lifestyle and purpose. The opening of lululemon and adidas at the destination will meet the enormous demand for athleisure products in the UAE.

According to a recent report by GlobalData, the global athleisure market is expected to grow by 25 percent to $551 billion by 20251. Sportswear has shifted from being only functional gear for gyms and courts to being the comfortable, casual streetwear choice of young people, as many continue to work from home in some capacity. GlobalData’s report titled ‘Global Sportswear Market 2020-2025’ also revealed that sportwear will continue to grow in popularity, with 55 percent of consumers surveyed saying that they wear these clothes for more than just sports activities1.

Dubai’s ongoing