CNNB Solutions rebrands to Uplo as it aims to double size of team

CNNB Solutions rebrands to Uplo as it aims to double size of team

Dubai, Riyadh, Cairo, Beirut and Kuwait City: CNNB Solutions has announced it will now operate under the new name, Uplo, with immediate effect. As the business enters an ambitious new phase of growth across all departments and territories, the board of directors wanted to reflect a more inclusive name, beyond its founding team of Charbel Nasr (‘CN’) and Nicolas Bruylants (‘NB’). After consultation with internal team members and external brand consultants, the name Uplo was selected.

With a team of more than 30 people spread across multiple markets including UAE, Saudi Arabia, Egypt, Lebanon and Kuwait, Uplo aims to double its team over the next 18 months, as it signs new partnerships and continues to fill its already impressive portfolio of international and regional brands. Uplo will expand into new sectors such as fashion and footwear, while also adding further e-sellers in its distribution network.

Speaking about the company’s new brand name and design, Uplo co-founder and Chief Vision Officer Nicolas Bruylants said, “Our purpose from day one was to help partner brands supercharge their online sales and offer solutions that reduce the stress of online retail management. We’re investing in talent across the Middle East and constantly developing the best proprietary