Coffee Communications now represents BFL Group across the GCC

Coffee Communications now represents BFL Group across the GCC

Dubai: Brand consultancy and communications agency, Coffee Communications welcomes BFL Group to its portfolio.

The agency has been commissioned to build and manage media communications for the leading affordable retailer in the UAE and GCC region. Founded in 1996 in Lebanon, the BFL Group is steadily growing throughout the Middle East and Europe with the sole goal of serving consumers with diverse labels, exceptional prices whilst never compromising on quality and authenticity.

The Brands for Less (BFL) Group is one of the world’s prominent off-price retailers of fashion and homeware. Based in the United Arab Emirates, they serve over seven markets across the Middle East and Europe. Their journey started with their unique off-price business model – ‘Brands for Less’ – in Lebanon in 1996. Four years later, in the year 2000, the Group established a new home in the UAE. Their goal is to delight customers and entice them back with the promise of exceptional pieces all at up to 80% off the original retail price for designer brands. The “Treasure Hunt” model ensures there is always something new to explore, desire and discover. The Group acquired exclusive rights to the ‘Tchibo’ franchise in the MENA region, selling the German brand’s