Customer intelligence and marketing CRM platform Gameball announces $3.5mln seed round for international expansion

Customer intelligence and marketing CRM platform Gameball announces $3.5mln seed round for international expansion

- Gameball to accelerate product commercialisation, accelerate enterprise customer acquisition and strategic hiring

- Since 2020, Gameball has served over 7,000 businesses, 20 million consumers, and processes more than $260 million worth of transactions every month

- Gameball’s customers see a 3x increase in purchase frequency over the industry average

London, UK/ Dubai, UAE: Gameball (www.gameball.co), the all-in-one customer intelligence and marketing CRM platform for consumer brands, has announced the completion of a $3.5 million fundraise to accelerate its international expansion. A roster of global investors joined the company’s seed round including 500 Global; Africa focused funds P1 Ventures and Launch Africa; as well as Middle East firms Seedra Ventures, Arzan Ventures, Propeller and Core Vision. This round also saw participation from regional angel investors.

Gameball’s platform is a powerful marketing solution, enabling omnichannel retailers to have a 360 degree view across all customer touchpoints and journeys. Gameball’s suite of products empowers businesses to analyse customer behaviour, leverage first-party data, identify monetization opportunities, and execute retention strategies. Its fully integrated marketing suite equips marketers with customer analytics & segmentation, incentive & loyalty management, and cross-channel messaging; helping drive customer conversion and personalised engagement, while providing rich data and insights for brands.

Gameball was founded by