Deem launches its second branch as part of expansion – ZAWYA

Deem launches its second branch as part of expansion – ZAWYA

Deem launches its second branch as part of expansion | ZAWYA MENA Edition HomeBusinessFinancial ServicesArticleDeem launches its second branch as part of expansion Launch of a second branch in Burjuman Mall in Dubai, UAE    Deem Finance LLC (Deem), a digitally-led financial services provider, is continuing its expansion in the United Arab Emirates with the launch of a second branch in Burjuman Mall in Dubai, UAE.Aligned with Deem's digitally-led approach, the new branch is unlike a conventional banking branch, and is designed to offer an easily accessible conversational centre for clients to use available electronic devices, such as tablets, to apply for products.Deem staff will be on-hand to guide and assist customers with their financial requirements, and provide a seamless, digital banking experience.The launch of the second branch is an indication of the uptake of the convenient nature of financial services offered by the company, which is revolutionising the financial industry in the region.Two further branches will soon be launched in Abu Dhabi and Al Ain, thereby expanding the footprint of the financial services provider.Deem's retail stores, which are unlike traditional bank branches, enables customers to carry out transactions in a unique, open-space environment.Commenting on the launch, Chris de Bruin