Deem launches its second branch as part of its strategic expansion plans in the UAE

Deem launches its second branch as part of its strategic expansion plans in the UAE

Deem launches its second branch as part of its strategic expansion plans in the UAE



Deem Finance LLC (Deem), a digitally-led financial services provider, is continuing its expansion in the United Arab Emirates with the launch of a second branch in Burjuman Mall in Dubai, UAE. Aligned with Deem's digitally-led approach, the new branch is unlike a conventional banking branch, and is designed to offer an easily accessible conversational center for clients to use available electronic devices, such as tablets, to apply for products. Deem staff will be on-hand to guide and assist customers with their financial requirements, and provide a seamless, digital banking experience.

The launch of the second branch is an indication of the uptake of the convenient nature of financial services offered by the company, which is revolutionizing the financial industry in the region. Two further branches will soon be launched in Abu Dhabi and Al Ain, thereby expanding the footprint of the financial services provider. Deem's retail stores, which are unlike traditional bank branches, enables customers to carry out transactions in a unique, open-space environment.

Commenting on the launch, Chris de Bruin CEO, Deem, said: "We recognize that some of our customers want more guidance or to know