Du launches new innovative concept store at Dubai Hills Mall

Du launches new innovative concept store at Dubai Hills Mall

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), today announced the opening of a new concept store at Dubai Hills Mall to provide customers with a more efficient and enhanced retail experience. The expansion of du’s presence in the UAE is part of its objective to provide easily accessible, personalised services to all its customers.

The new store encompasses a digital concept to engage and connect with visitors, assist with product inquiries and ensure the highest possible standard of customer satisfaction. Some of the new features are advanced digital signage for interactive and engaging experiences, self-service kiosks for quick and easy transactions, product category segmentation for easy browsing and product discovery, and advanced retail analytics for actionable insights and store operations optimisation.

Fahad Al Hassawi, CEO at du, said: “Our concept stores have enabled du to deliver an enhanced customer experience by offering a wide range of lifestyle products that fits all age groups and segments. Our aim is to provide customers with convenience and accessibility as well as a platform for creativity and innovation. By focusing on delivering seamless customer experiences, we can evolve with the changing needs of our consumer demographic and meet their lifestyle demands. Innovative technologies in