Dubai-based Powder brings clean beauty brand Purito to the GCC

Dubai-based Powder brings clean beauty brand Purito to the GCC

Regional clean beauty ecommerce site Powder is adding Purito, a vegan and cruelty-free line of skincare products, to its GCC offering.

Powder's selection includes Purito's best-selling Centella Green range. The company says this alcohol-free range is ideal for those with sensitive skin whilst fulfilling consumer demand for ethical and environmentally friendly skincare products. The Centella Green range is water-based and features Centella Asiatica as its hero ingredient. The natural ingredient is rich in amino acids and renowned for its anti-aging properties.

"We are thrilled to officially launch Purito on Powder. It's clean beauty for those who want the most out of their products in relation to effectivity, non-toxicity and transparency,“ said Ayat Toufeeq, co-founder, Powder.

"Purito utilises natural ingredients that work on the skin and ensure their ingredient list is