Dubai: Demand for branded residences on the rise, blending luxurious hospitality with comfort of home

Dubai: Demand for branded residences on the rise, blending luxurious hospitality with comfort of home

Private developers Damac, Binghatti and Danube Properties leading the way

Published: Sun 27 Aug 2023, 4:35 PM Last updated: Sun 27 Aug 2023, 4:39 PM

The emergence of branded residences has significantly transformed UAE’s real estate landscape. These unique living spaces blend the allure of luxury hospitality with the comfort of home, offering residents an exclusive lifestyle experience.

This trend has gained momentum globally and in Dubai, as individuals seek not only luxurious living spaces but also a curated environment that reflects their personal preferences and aspirations. In fact, the branded residences have smashed the record with the most expensive unit ever going on sale for Dh750 million at Bugatti Residences by Binghatti.

Luxury today is not confined to the dressing closet any more but has spilled over to other aspects of our life, including the four walls we live in. People now associate brands with a certain way of life, manicured and with finer choices. Design elements from an international luxury brand in the home have become a statement for one’s own choices and lean towards a more sophisticated consumer trait. Owners today enjoy the prestige that comes with owning a branded residence, typically a tie-up with a luxury brand, and benefit from