‘Dubai Destinations’ to highlight emirate’s winter attractions

‘Dubai Destinations’ to highlight emirate’s winter attractions

DUBAI: Under the directives of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the ‘Dubai Destinations’ winter campaign returns this year to showcase the attractions and experiences that make the emirate a top pick among global destinations in the cooler months of the year.

The collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), highlights an array of activities and experiences that people can enjoy amidst the wonderful winter weather.

This season, Dubai offers residents and visitors amazing adventure, entertainment, food, art, culture, sports and fitness experiences and more.

Featuring engaging content from diverse stakeholders, the campaign tells the story of Dubai’s emergence as one of the world’s best winter destinations.

To mark the launch of the campaign, Brand Dubai hosted an event for the media, influencers and content creators at the GDMO to showcase the activations and experiences the latest campaign will be highlighting to local and global audiences.

Brand Dubai also announced the launch of the Dubai Destinations website, which will share content, videos and guides related to the campaign.

Vindicating Dubai’s strengths, a global study released late last month named the emirate the “world’s best winter-sun destination”. According