Dubai: Emirates announces Hollywood star Penelope Cruz as new brand ambassador

Dubai: Emirates announces Hollywood star Penelope Cruz as new brand ambassador

New advertisements will show the Academy Award winner enjoying luxuries on Emirates First and Business Class, while she will also try out the spacious seats in Emirates’ new Premium Economy Class

By A Staff Reporter Published: Thu 25 May 2023, 3:03 PM

Hollywood actor Penelope Cruz will be the new brand ambassador of Emirates, the airline said on Thursday, announcing that its latest ad campaign and brand collaboration initiatives will feature the Academy Award winner.

The airline, which has been in the news for its strong showing in the post-pandemic period, said in a press note that the 49-year-old Spanish actor "is already a fan of the Emirates brand and a frequent flyer who has visited Dubai multiple times".

TV advertisements featuring Cruz will start airing globally on TV from June in both English and Spanish, Emirates said. They will also be streamed on Emirates' digital channels.

The airline said the theme of the advertisements featuring Cruz is: "Travel is not just about the end destination; ​it’s also about how you get there."

"...the short ads show Cruz sampling all the exclusive luxuries that Emirates First and Business Class customers experience as they Fly Better, from a crafted beverage in the A380 Onboard Lounge, to an