Dubai is building bricks-and-mortar appeal, says Jumbo CEO

Dubai is building bricks-and-mortar appeal, says Jumbo CEO

Dubai will remain a stronghold for bricks-and-mortar shopping despite the increased competition from online retailers, according to the chief executive officer of the UAE conglomerate Jumbo Group. “The city’s unique market dynamics, such as demand for luxurious goods, coupled with a significant tourist influx contribute to the continued relevance of physical stores,” Vikas Chadha told […]

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Dubai will remain a stronghold for bricks-and-mortar shopping despite the increased competition from online retailers, according to the chief executive officer of the UAE conglomerate Jumbo Group.

“The city’s unique market dynamics, such as demand for luxurious goods, coupled with a significant tourist influx contribute to the continued relevance of physical stores,” Vikas Chadha told AGBI.

“Dubai is different from other markets because of the tourists,” Chadha said. “Buying in a store is more convenient for those travelling than buying online.”

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Jumbo Electronics, the group’s consumer electronics division, has not launched a daily-use app but reports strong footfall in its 17 retail stores and 40 franchise stores in the UAE.

“Shoppers want to touch and feel