Dubai: Now, shop at Mall of the Emirates through WhatsApp

Dubai: Now, shop at Mall of the Emirates through WhatsApp

Residents can interact and communicate with digital concierge team for their purchases

Published: Wed 19 Oct 2022, 6:18 PM Last updated: Wed 19 Oct 2022, 6:34 PM

An entire mall in Dubai is now open for business via WhatsApp.

Dubai-based Majid Al Futtaim, a leading mall operator in the UAE and region, has launched a digital concierge at the Mall of the Emirates which allows shoppers to buy any product across the mall’s 350 local and international brands via WhatsApp.

“A shopping mall is no longer a traditional business, but more about experiences. In the past, people used to come, shop and leave. But now it is more experiential," said Fuad Sharaf, managing director for UAE shopping malls at Majid Al Futtaim Properties.

"Now, consumers can buy any product from The Mall of the Emirates through WhatsApp where they can interact and communicate with the concierge team. The team can even help customers in purchasing any item from the mall. It is just like the entire mall coming to you,”

This service, which is currently free in the UAE, will be expanded later to the group’s entire mall portfolio.

Majid Al Futtaim’s shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City