Dubai’s Sind Punjab says Covid-19 is the biggest challenge in its four-decade history – The National

  • Date: 12-May-2020
  • Source: The National
  • Sector:Retail
  • Country:UAE
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Dubai’s Sind Punjab says Covid-19 is the biggest challenge in its four-decade history – The National

The restaurant is popular with Bollywood celebs despite its hole-in-the-wall nature. The family business also became famous for being one of the only restaurants, during that time, to stay open until 3am, serving customers piping hot food late into the night.. "We used to play cricket matches on the television and the restaurant used to be so packed, with people lining up outside," reminisces Gurvinder Singh of Sind Punjab, who is also fondly called Pappi Singh by customers.. Sind Punjab which, just last year, used to serve as many as 300 customers daily, is currently only doing 10 to 15 per cent of its usual sales, says Singh.. Singh says the restaurants have gone through many lengths not to hike up prices in its 42-year-old history, which he credits as one of the reasons they have such a loyal fan base.. "Our biggest challenge has been to provide the same quality food at the same prices," says Rimpy Arneja, son of Singh, himself the founder of restaurant chain Patiala House.. "The time has come that we are paying from our savings," says Arneja.. "All profitability questions have gone out the window.. Despite going through difficult times, the family is still