e& titled as most valuable ‘Emirati’ brand of 2022

e& titled as most valuable ‘Emirati’ brand of 2022

Etisalat, which evolved as e&, has been named the most valuable UAE brand of the year 2022, topping the list across all categories in the Emirates by Kantar BrandZ, the world’s leading marketing data and analytics company.

e& received this recognition for its brand value for leading the UAE’s league table with a brand value of $11.84 billion, showing a value growth of 129 percent between 2020 and 2022.

Hatem Dowidar

CEO – e& “Being recognized as the leading Emirati brand and the most valuable brand in the UAE emphasizes our progressive outlook and aspirations in transforming Etisalat into e&, a global technology and investment conglomerate. This reflects the growth mindset that drives us to create a future-ready business model and meet the growing digital needs of our consumers and enterprise customers. Our relentless efforts to remain customer-centric and pushing the boundaries by investing in futuristic technologies and solutions to enhance the overall experience have contributed to reaching such a milestone.”

“We are also grateful to the UAE leadership, which has always been at the forefront of innovation in elevating the ICT sector in the country and staying future-focused to empower communities and enrich lives,” Mr. Dowidar added.

Etisalat Group changed its brand identity to