Emarat launches brand refresh campaign ‘Expect the Expected’ ahead of its 40th anniversary

Emarat launches brand refresh campaign ‘Expect the Expected’ ahead of its 40th anniversary

To celebrate its landmark 40th anniversary next year, Emarat, one of the UAE's leading petroleum companies, has launched a brand refresh campaign designed to promote, enhance and further emphasise its commitment to exceptional service, quality and excellence.Launched on 20 September, the ‘Expect the Expected' campaign explores the rich history of the Emarat brand and its businesses from the time the company was established by the UAE government in 1981 up to the present day.From well-known retail services such as Cafè Arabicca, FreshPlus and Car Wash, to Emarat's commerical partnerships in aviation, commerical fuel and natural gas, the campaign shines a spotlight on Emarat's diverse portfolio of businesses and products, re-engergising them ahead of the milestone anniversary next year.Championing exciting local talent from