Emirates Flight Catering, GMG ink deal to provide ready-to-go meals

Emirates Flight Catering, GMG ink deal to provide ready-to-go meals

UAE-based retail giant GMG has partnered with ates Flight Catering, to launch an exclusive range of on-the-go meals. ates Flight Catering and GMG’s Everyday Goods – Retail division will supply freshly made food to GMG’s network of retail stores nationwide. Everyday Goods covers ‘s home-grown food brands, food retail stores and distributed brands, covering the entire food consumption chain from ‘farm to fork.’ Its supermarket brands include Géant, Franprix, Monoprix, and monop and the recent acquisition aswaaq. Mohammad A Baker, deputy chairman and CEO of GMG, said: “Driven by our customer-centric approach, we have worked with our partner ates Flight Catering to create a custom-made food range to fulfill and exceed customer expectations on ready, freshly prepared meals. “The partnership is the first step in Everyday Goods – Retail’s commitment to innovate and develop food products that elevate the customer experience. This is only the beginning –with our partner, we plan to extend the range across stores and develop new categories tailored to our customer’s needs.” This ready-to-go meals sector in the UAE has been expanding rapidly due to various factors, such as increasing urbanisation, changing demographics, and a rise in the number of working professionals and expatriates. These meals