Ericsson ConsumerLab: Increase in 5G network satisfaction by …

Ericsson ConsumerLab: Increase in 5G network satisfaction by …

A new Ericsson (NASDAQ: ERIC) ConsumerLab report titled ‘’ 5G Value: Turning performance into loyalty‘’  has revealed some unique insights and consumer trends about 5G in the United Arab Emirates (UAE).  The satisfaction and user-loyalty-focused report highlights the Communications Service Providers (CSPs) business case potential for 5G as growing number of subscribers around the world including UAE express increased satisfaction with 5G.  It also reveals that unsatisfactory 5G connectivity experiences at key locations such as stadiums, entertainment arenas and airports can make customers globally up to three times more likely to switch communications service providers.  The comprehensive research reflects the views of 1,220 consumers surveyed in UAE, including 650 active 5G customers, and also represents the views of 4 million 5G users and 6 million consumers in the country. This is part of the comprehensive Ericsson research series, which has tracked the evolution of the 5G consumer market since 2019.   The research also shows that the factors influencing consumer satisfaction in the UAE are themselves changing - moving primarily from 5G geographical coverage considerations to more application-experience-based metrics such as mobile gaming and video calling experience, and 5G speed consistency.  Ekow Nelson, Country General Manager of Ericsson United Arab