etisalat by e& launches first rewards-based, consumer fitness and wellness platform ‘GoWell’

etisalat by e& launches first rewards-based, consumer fitness and wellness platform ‘GoWell’

- Subscribers to get incentivised with rewards for achieving wellness goals

- Weekly, monthly and annual rewards, including AED 700 for device cashback

- Tele-consultations to be the next phase of the platform

Abu Dhabi: Etisalat UAE, branded as etisalat by e&, today announced its foray into the consumer digital health space with the launch of ‘GoWell,’ a fitness and wellness platform. ‘GoWell’ is designed to empower subscribers to achieve their health and wellness goals while receiving a series of rewards and cashback incentives.

As people turn to digital solutions to help them manage their health and fitness goals on the go, the launch of ‘GoWell’ for all, including health enthusiasts and change seekers, will allow them to use technology to improve their health outcomes. The launch is also part of etisalat by e&’s plans to have a 360-degree approach for the eHealth domain starting with fitness and wellness, followed by teleconsultations to be included in the next phase of the platform.

GoWell helps customer assess health through personalised goals by tracking progress syncing all other health devices and apps as well as get rewarded for it.

Khaled El Khouly, Chief Consumer Officer, etisalat by e& said: “Backing our transformation to a digital telco is our