Etisalat, now rebranded as e& at the group level named most valuable ‘Emirati’ brand of the year

Etisalat, now rebranded as e& at the group level named most valuable ‘Emirati’ brand of the year

Dubai: Etisalat, which evolved as e&, has been named the most valuable UAE brand of the year 2022, topping the list across all categories in the UAE by Kantar BrandZ, the world's leading marketing data and analytics company.

Kantar's annual local and global brand valuation rankings combine and analyse financial data with in-depth research into consumer opinion of brands. They identify the most valuable UAE and Saudi Arabia’s brands and provide the most definitive and robust ranking of consumer brands in the country.

The Kantar BrandZ study includes the opinions of over 30,000 consumers in the UAE and Saudi markets, looking at 695 brands in 53 categories.

Etisalat (now rebranded at the group level as e&) received this recognition for its brand value for leading the UAE’s league table with a brand value of USD 11.84 billion, showing a value growth of 129 per cent between 2020 and 2022.

As part of its growth transformation journey, the group rebranded in 2022 to e&, to reinforce its position as a global technology and investment conglomerate that digitally empowers societies. The brand was also ranked fourth in the region in the overall Top 30 UAE and Saudi brands, ahead of other well-known UAE brands.

"Being recognised as