Firm reinforces market leadership as retailers sign up to boost engagement – Gulf Today

Firm reinforces market leadership as retailers sign up to boost engagement – Gulf Today

A retail shop in Dubai.

Inayat-ur-Rahman, Business Editor



WebEngage, the leading full-stack Retention Operating System, has announced partnerships with Titan Co. (UAE), Mr Baker (UAE), and Etmana (Egypt), key retail brands that stand for excellence in their respective domains. WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels by organizing data, developing analytical-driven customer insights and driving one-on-one personalized engagement.



 The uptake of AI-powered, data-driven customer engagement solutions comes on the back of brands’ growing need for differentiation in competitive retail and e-commerce space, especially in the MEA market. The emphasis on retention marketing is underpinned by the fact that retention is more financially feasible and profitable than the acquisition of new customers. WebEngage, due to the efficacy of its full-stack solutions, has emerged as a go-to partner for regional brands.



 Part of the Tata Group, a publicly traded