Forever 21 on an expansion spree in the Middle East and Southeast Asia

Forever 21 on an expansion spree in the Middle East and Southeast Asia

Forever 21 is geared up to increase its footprint in the region, with the launch of its 12,000 sq feet store at Ibn Battuta Mall, Dubai on Wednesday, 27th July 2022. The brand is determined to bring fast fashion at affordable pricing to its consumer and also deliver a great in-store experience.

Commenting on the new store launch and expansion strategy for Forever 21, Yasser Sharaf, Vice President (Retail, Hospitality, Industry and financial services) of Sharaf Group said, "This is in line with our vision and endeavour to reach closer to our brand fans in different parts of the UAE and convert new ones. Our goal is to nurture the longstanding relationship with Middle Eastern consumers by investing in expanding our presence across the region and elevating the brand experience across an Omni channel ecosystem that encompasses retail stores, eCommerce and social media.”

Forever 21 was acquired by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company in 2020. In October 2021, Authentic Brands Group (ABG) had announced a long-term partnership with Sharaf Group for Forever 21. Through the agreement, Sharaf Group, which has been Forever 21’s core operating partner in the Middle East for the last decade expanded